Main keyword research is the first of the five steps in the generator. It is the foundation of your article: everything that follows (SEO data, outline, metas, final article) is built from the candidate you pick here.
One credit is consumed when you launch the search.
All searches are run from your project's language and country, as if you were typing the query into Google with a local browser. The candidates surfaced reflect what people really search for on that specific market.
Why 3 candidates
Seocreo proposes 3 keyword candidates. It's the sweet spot between choice and clarity: you see the best available directions for your topic right away, and you stay in control of the final call.
Each candidate is pre-qualified on its real potential: a genuine traffic opportunity, a competition level within your reach, and strong relevance to your topic. You start with a solid short-list already.
Match Mode or Idea Mode
Before running the search, pick a mode based on what you already have in mind.
Match Mode
You already have a precise keyword. Seocreo looks for the 3 best variations around that keyword (synonyms, close phrasings, sometimes long-tail) while staying faithful to your original keyword.
Use it when you know exactly what you want to write about and you just want to lock in the best possible wording.
Idea Mode
You have a topic, a theme, a direction, but no precise keyword yet. Seocreo explores around your input and proposes 3 distinct, often unexpected angles.
Use it when you're feeding a content cluster and you're looking for new entry points on a sub-topic.
The 5 search intents
Intent is how Google sorts its results. Every keyword is classified by Google under a dominant intent, and Seocreo relies on those same categories to present the candidates to you.
Each candidate is therefore tagged with an intent, meaning what the user is really looking for when typing that keyword:
Auto (recommended). Seocreo doesn't filter candidates by intent. It simply proposes the best possible keywords, whatever their intent. That's why in Auto, the 3 candidates can have different intents.
Informational. The user wants to learn or understand. Example: "what is SEO".
Navigational. The user is looking for a specific site or brand. Example: "Netflix login".
Commercial. The user compares before buying. Example: "best CRM 2026".
Transactional. The user wants to buy right now. Example: "buy iPhone 17".
Why leave it on "Auto"
Auto opens the full range of opportunities for you. Seocreo surfaces the best available keywords for your topic across all intents, and you then pick the candidate that fits your editorial strategy.
You can of course target a specific intent when you already have an angle in mind (e.g., building an informational entry point at the top of the funnel). It's a powerful option when you know exactly where you're going.
Your pick drives everything that follows
Here's the key point to understand: the intent of the candidate you pick locks the direction of the entire article.
Concrete example. You're on Auto, Seocreo proposes:
- Candidate 1, informational intent
- Candidate 2, commercial intent
- Candidate 3, commercial intent
If you pick candidate 1, then all the following steps shift to informational: the secondary keywords will be informational, the outline will be educational, the metas will be written for a reader who's learning, and the final article will be 100% informational.
If you had picked candidate 2 or 3, you would have gotten an article oriented toward comparison or purchase, with a totally different structure and tone.
⚠️ Warning: if you modify your persona or an SEO config while a generation is in progress, those modifications are ignored for the current article. They only apply to the next generations. Finish first, adjust after.
Next step
Once the candidate is validated, you move to Step 2: SEO audit and semantic enrichment, where Seocreo analyzes the top Google pages ranking for your keyword and extracts the elements that make them win.